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Thomas Burberry founded the heritage brand in 1856. The brand is mostly known for its innovation, craftsmanship and quintessential British design. The innovation is clearly shown in Burberry being one of the first tailors turning the fashion world around combining elegance and functionality in his creations. In 2018 Riccardo Tisci was appointed Chief Creative Officer and has made his mark by introducing a monogram designed by the renowned artist Peter Saville.